A B2B marketing, communications & automation studio
Is your company invisible to ChatGPT and Perplexity?
When a buyer asks an AI which vendor to trust, it names someone — confidently, with citations. If that someone isn't you, you're losing the deal before a salesperson ever speaks. In two weeks, we make the answer your name.
Tested across ChatGPT · Perplexity · Gemini · Claude · Google AI Overviews
"Which B2B SaaS platforms should I shortlist?"
A few platforms come up consistently for mid-market shortlists:
CompetitorOne and RivalStack are frequently named for orchestration depth [2][3].
For AI-native orchestration that's industry-agnostic, buyers increasingly cite your brand
60%+
of B2B research now starts in an AI assistant, not a blue-link search page.
1 answer
is all a buyer reads. There's no page two. The model picks the vendors — and rarely revisits.
0 control
unless the sources these models trust actually describe and cite you. That's fixable.
The offer
The 2-Week AI Search Penetration Sprint
A fixed-scope, no-retainer engagement. We diagnose exactly where AI engines ignore you, then rebuild the sources they cite — so your name moves into the answer. Two weeks, one scorecard, live results.
Week 1 — Diagnose & map
Days 1–5DAYS 1–2 · BASELINE
We run 20+ real buyer prompts through every major engine and log exactly where you appear, where rivals win, and what each model believes about your category.
DAYS 3–5 · SOURCE MAP
We trace the specific pages, mentions, and structured data the models actually pull from — then map the gaps between what they cite and what you've published.
Week 2 — Build & inject
Days 6–10DAYS 6–8 · ANSWER-READY CONTENT
We rewrite and create the assets AI engines prefer to quote: clear entity definitions, comparison answers, FAQs, and schema markup that machines can lift verbatim.
DAYS 9–10 · SEED & VERIFY
We place mentions on the third-party sources models trust, then re-run the original prompts to confirm your name has moved into the answer.
Visibility scorecard
Before/after citation rate across every engine and prompt.
Published assets
Answer-ready pages and schema, live on your site.
Ongoing playbook
The repeatable system your team runs after we leave.
Sprint pricing
From ₹24,999 / 2 weeks
Fixed scope. No retainer. First audit free — we'll run your prompts and send you the raw answers.
Hire us for a day.
You know exactly what's blocking you. You just don't have a senior pair of hands to push it through — today. That's this. One focused, high-output day where we arrive with zero ramp-up and leave with the thing done.
COMMON UNLOCKS
Website or landing page copy
That actually converts, not just reads well
Pitch or investor deck
Story, flow, slides — presentation-ready
Press release or media article
Written to get picked up, not filed away
Thought leadership piece
Your ideas, refined and publication-ready
Brand or messaging fix
Unblock the project everything else is waiting for
Social / video content sprint
Scripts, hooks, captions — a month of content in a day
A REAL SCENARIO
A founder has a partner demo in 48 hours. The deck exists but it's 22 slides of features no one cares about. We jump in, strip it to 10, rewrite the narrative arc, sharpen the ask, and hand it back. They walk in with something that actually works.
Or a marketing head needs to launch a new product line but the positioning copy is stuck in internal review hell. One day, we write three versions, they pick one, and it ships. That's it.
We've been on both sides of that table. We know how fast "urgent" can become "missed."
DAY RATE
₹7,999
per day · senior partner · output guaranteed
Need more than one day? Multi-day packs available at a discount. Most clients end up booking the month.
Book a day →Tell us what's stuck. We'll confirm if we can solve it in a day.
Marketing automation
Your marketing team is doing work that a machine should do.
We set up the automations — then we walk. You keep the system, not the agency dependency. Every business we've worked with has at least three of these pain points. Most have all of them.
THE PAIN
Leads come in. Nothing follows up. Sales chases them manually — days later.
THE FIX
Automated lead nurture sequences triggered the moment a form is submitted. Personalised by source, role, and intent signal — no human needed.
THE PAIN
Your marketing report takes 4 hours every Friday to pull from 5 different tools.
THE FIX
Unified marketing dashboard — automated weekly report delivered to your inbox every Monday morning. Channels, pipeline, spend, and performance in one view.
THE PAIN
Content creation is a bottleneck. The calendar is always behind. The team is always catching up.
THE FIX
AI-powered content pipeline: brief → draft → approve → schedule. One-click repurposing across LinkedIn, email, and blog. Your team approves; the machine executes.
THE PAIN
Competitor activity is monitored manually — if at all. You find out after the fact.
THE FIX
Automated competitor intelligence: pricing changes, new content, press mentions, LinkedIn activity — compiled into a monthly briefing without a single manual search.
THE PAIN
Customer onboarding is inconsistent. Some get a great first 30 days. Others barely hear from you.
THE FIX
Automated onboarding comms — welcome sequences, milestone nudges, feedback triggers — so every customer gets a consistent, high-quality first experience.
THE PAIN
Event or campaign post-mortems never happen. The learnings disappear. The same mistakes repeat.
THE FIX
Auto-compiled campaign performance summaries sent 48 hours after every campaign closes — with benchmarks, anomalies flagged, and a next-action recommendation.
HOW IT WORKS
We build it. We hand it over. We leave.
No retainer dependency. No agency lock-in. You get the workflow, the documentation, and the training. If something breaks six months later, we're a message away — but you won't need us for the day-to-day. That's the point.
Full service portfolio
One studio to get you found, built, and trusted.
Senior partners across the full stack — strategy and execution from the same senior team, with AI doing the heavy lifting. No juniors. No handoffs.
AI Search Visibility Sprint
Get cited by ChatGPT, Perplexity & AI search — before your competitors are.
- ▸Baseline across every major AI engine
- ▸Answer-ready content + schema, built & live
- ▸Source seeding on the pages models trust
- ▸Before/after scorecard + ongoing playbook
Thought Leadership & Ghostwriting
Founder and executive authority — ghostwritten and AI-amplified.
- ▸Signature themes & content pillars
- ▸LinkedIn posts, articles & narratives
- ▸Interview & media prep
- ▸Leadership communication refinement
- ▸Media training for leaders & teams
Personal Branding for Leaders
Build a sharp, credible digital identity that opens doors before you speak.
- ▸Personal brand positioning
- ▸LinkedIn profile & About page revamp
- ▸Founder storyline & voice guidelines
- ▸Executive presence through communication
Brand Narrative & Identity
Name it, position it, launch it — and make it make sense.
- ▸Brand narrative, story & messaging frameworks
- ▸Vision, mission & values articulation
- ▸Founder + team communication
- ▸Culture & values communication
- ▸Rebrand & launch sprint
Content Strategy & Writing
Well-researched, original, AI-search-optimised content that works.
- ▸SEO & AI-optimised blogs, articles & web copy
- ▸Whitepapers, datasheets & case studies
- ▸Emails, campaigns & investor decks
- ▸Press releases, opinion pieces & media articles
- ▸UX writing & website overhauls
- ▸Content audits & audience persona development
PR & Media Management
The coverage, the positioning, and the strategy — done for you.
- ▸Media positioning & campaign strategy
- ▸Interviews, press releases & opinion pieces
- ▸Agency management & ecosystem coordination
- ▸Messaging across media, brand & investor content
Internal Communications
The communication layer that holds scaling organisations together.
- ▸Internal comms audits & change management strategy
- ▸Crisis communication planning
- ▸Newsletter, intranet & employee handbook writing
- ▸DEIB, ESG & recognition programme comms
- ▸Onboarding materials & internal event management
Video & Visual Content
Video and design built for how people actually consume content today — short, fast, and scroll-stopping.
- ▸Short-form & Reel-style social video, scripted & edited
- ▸Product explainer & SaaS demo videos
- ▸Talking-head & founder video editing (AI-enhanced)
- ▸LinkedIn video carousels & motion graphics
- ▸Pitch decks, investor presentations & one-pagers
- ▸Brand & sales collateral, social media templates
Fractional Marketing Leadership
A senior marketing brain on tap — without the full-time hire.
- ▸Strategy & go-to-market planning
- ▸Demand generation & ABM
- ▸MarTech, automation & stack setup
- ▸Team mentoring & ROI ownership
Hire us for a day
One focused day for whatever's blocking you — a deck, a page, a press release, a brand fix. No retainer, no long scoping calls. Senior output, same day.
Also available — executive communication & neuroscience coaching for founders and CXOs: clearer decisions, sharper presence, less burnout. Certified neuroscience & life coach with 18 years in volatile markets.
Pricing is startup-friendly and flexible to your scope. Not sure where to start? The first AI audit is free, or grab a day.
Work that actually happened
From invisible to named. From fragmented to trusted.
Across industries, geographies, and budgets. Here's what senior-led execution looks like.
From cited once to named #1 — in ten working days
B2B SaaS · 38 employees · supply-chain category
THE PROBLEM
Buyers were asking AI assistants to shortlist vendors. The company surfaced in just 1 of 22 common prompts — two rivals owned the rest. Demos were drying up and no one knew why.
WHAT WE DID
Ran the full sprint: baselined every prompt, found the models were citing two comparison sites and a Reddit thread the company had never touched, and rebuilt exactly those source types with quotable answers and schema.
"We didn't write more content. We wrote the content the machines were already looking for."
CITATION RATE · 22 BUYER PROMPTS
14×
more AI citations
#1
named first in 6 prompts
+31%
inbound demo requests
Illustrative figures for demonstration. Your baseline is measured in week one.
200 engineers. One design challenge. A lead pipeline from a zero budget.
During a market downturn, designed a Chip Design Challenge that turned passive developers into active ecosystem participants — 4-month programme, ~200 participants, sustained pipeline long after it ended.
Key capability
Participation-led demand generation · Developer ecosystem marketing
A founder in a "dead" industry — turned into the journalist's first call.
During peak COVID, repositioned a travel-tech founder's narrative away from product and into macro-relevance. Result: top-tier media came inbound. Investors noticed.
Key capability
Executive PR · Thought leadership · Narrative engineering
Siloed teams across borders. Transformed into one culture — on zero budget.
Built an internal comms programme from scratch for a scaling FinTech — "Internal Radio," offshore integration events, executive coaching. Regional silos gone within two years.
Key capability
Internal communications · Cultural transformation · Change management
Annual tech event. Full house. Zero paid ads. Enterprise pipeline accelerated.
Designed end-to-end experiential strategy for "Tech Fest" — ABM mailers, Internal First launch, 6-week content pipeline, 7 execution committees. Full-capacity from targeted enterprise accounts.
Key capability
B2B event marketing · ABM · Multi-channel execution
500 custom danglers. One unified company story. Employee indifference? Gone.
Designed the 360° employee experience launch for "AVALOKANA" across 4 office locations — immersive space staging, corporate theme video, Bollywood-style crowd segments, 15+ promotional mailer sequences, and a 12-page company newsletter. Full cross-site attendance. A replicable framework that cut agency dependency for future campaigns.
IMPACT
4
office locations engaged
100%
cross-site attendance
0
external agencies needed next time
A clear signal in a noisy market.
marketing, communications & automation studio
The studio
Senior partners. One job: make you impossible to ignore.
Story & System brings together senior partners across the full B2B stack — making brands found and built (AI search, growth, design, video, automation) and understood and trusted (communications, PR, thought leadership, internal comms). Between us: 35+ years across enterprises and startups, in 10+ countries and domains from semiconductors and supply chain to fintech, health tech and AI.
Strategy and hands-on execution come from the same senior team — now with AI doing the heavy lifting. You don't get handed to juniors; you get the people who've launched brands, run growth, and shaped how complex technology gets talked about.
35+ yrs
combined, across B2B tech
10+ countries
brands launched in diverse markets
Strategy → done
execution from one senior team
AI-native
we run the tools, not just advise
Whatever you need, start here
One conversation.
You'll know in 20 minutes if we're the right fit.
Whether you need to get found by AI, launch a campaign, automate your pipeline, build a brand, create content that actually works — or just hire someone sharp for a day — this is where it starts.
AI VISIBILITY
Ask for a free audit. We'll run your buyer prompts and show you exactly where you stand.
BRAND / CONTENT / PR
Tell us the brief, the deadline, or the gap. We'll scope it and come back with a clear plan.
HIRE FOR A DAY
Tell us what's stuck. We'll confirm if a single day solves it — and book you in.
No forms · no funnels · just reach out
puja.bjee@gmail.com →Drop us a line and we'll respond personally — usually within a few hours.
Quick reference pricing
Hire for a Day
₹7,999
per day · senior output
AI Visibility Sprint
₹24,999
fixed scope · 2 weeks
Monthly Retainers
₹18k–35k
content / comms / leadership
Projects & Sprints
₹9,999+
brand, video, automation
All pricing is startup-friendly. Complex or multi-service engagements are scoped and quoted. The first AI audit is always free.